Your operation doesn't need more people. It needs more intelligence.
An AI ecosystem for contact centers, born inside a 25-year-old operation and trained by Brazil's largest public AI research center.
Customer service doesn't stall for lack of effort. It stalls for lack of applied intelligence.
Good team, old tooling. That's what still holds up most call centers in the country — and that's exactly where the bill grows.
Three products. One journey. No blind spots.
Automation, agent support and quality — three products that talk to each other from day one, not three vendors you have to integrate.
The queue shrinks before the first agent picks up.
A voice agent that speaks naturally, queries your APIs and CRM, resolves informational and transactional requests — and transfers to a human only when needed, with all the context already collected.
- →Immediate service, by voice or text, 24×7 — no queue at peak hours
- →Transactional flows: duplicate invoices, scheduling, ticket creation
- →Smart handoff: the human receives the call already in context
- →Dashboard with AI performance in real time
Every agent with the answer at their fingertips.
When the call reaches a human, Assist has already opened the screen with a summary of the request. During the conversation, an AI chat trained on your content suggests answers, retrieves information and guides the next step — live.
- →Automatic context: no more “could you repeat your ID?”
- →Less time hunting for information across five systems
- →New hires perform like veterans: a shorter learning curve
- →Standardization without robotizing the conversation
Monitoring on 100% of calls. Not 2%.
At the end of every interaction — human or automated — the AI transcribes the conversation and scores it against the criteria your manager defines, with a score, justification and the right to appeal. All consolidated into dashboards by agent, team and operation.
- →Objective, auditable evaluation, criterion by criterion
- →Individual feedback the same day, not at month's end
- →A map of why customers are dissatisfied, with actionable insights
- →Each agent's progress recorded over time
We don't bet on one AI. We bet on the best one at any given moment.
Our core orchestrates leading models and swaps engines when something better shows up. You're never locked into yesterday's technology — and you don't pay for the switch.
One interaction. Three intelligences.
Not three vendors stitched together. A single journey, where each stage feeds the next.
Built in Brazil, by people who have run customer service for 25 years. Trained by those leading AI in the country.
MaCall was born inside Datamétrica, with over 25 years running call centers at scale, in partnership with CEIA — Brazil's leading public AI research center and home to Latin America's first NVIDIA Blackwell B200 supercomputer.
In 120 days, citizen service gained precision, consistency and an actionable map of why people were dissatisfied.
Who powers MaCall under the hood.
Infrastructure, research and operations — the combination none of the three could deliver alone.
A price that drops as you grow.
Usage-based: you pay per call and the unit price decreases with volume. The economies of scale in our cost structure come back to you — from a lean call center to an operation with millions of calls.
What every manager asks us
See MaCall answering, supporting and evaluating — with your own calls.
A 20-minute demo and you leave with an honest diagnosis of your operation. No sales deck: the platform running, live.